Asda begins console trade-ins

Supermarket chain Asda has gone live with a new Tech Trade-In offer that allows customers to hand over a range of their consumer tech – including games consoles – in exchange for cash directly into your account. Goods that Asda accept include Xbox 360s, PS3s, numerous versions of the DS …

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Lace Mamba goes green with climate change game

The publisher of a brand new climate change game is doing its own bit to save the planet by making the packing as eco-friendly as possible. Brighton-based Lace Mamba Global is releasing the boxed version of PC strategy title Fate of the World on Friday, January 27th. The 19.99 ‘Tipping …

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Gem swoops for digital distributor Ztorm

MCV understands that Gem has agreed a deal to acquire digital distributor Ztorm. The move is a surprise following strong rumours that Sony was on the brink of sealing a deal to buy the firm last year. Ztorm specialises in the distribution of a variety of digital media including games, …

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How games TV ads translate into sales

We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November 2011. This was …

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Epic voices SOPA unease, despite ESA backing

Gears of War and Infinity Blade developer Epic Games has publically stated that it does not support America’s Stop Online Piracy Act in its current form. This puts the studio directly at odds with the Entertainment Software Association – of which Epic is a member – which earlier this week …

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