Ad vans reach over 30,000 gamers

A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities. The vehicles were most recently used to advertise Disney Universe where they were active every Friday and weekend from in the run up to Christmas. Since November they achieved an opportunity-to-see …

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Andy Payne awarded OBE

MCV is delighted to be the first to congratulate Andy Payne on tonight being awarded an OBE in the New Year’s Honours List. Payne is known to almost everybody in the UK industry and is one of the most widely liked and respected executives in gaming. As well as his …

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2011 REVIEW: Let’s raise a glass to games

There’s no end to the list of adversities the games industry had to fend off in the last 12 months to ensure a prosperous 2011. The global economic meltdown has provided a horrific backdrop for the country, and none have been affected worse than retail. And as a response retail …

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2011 Review: September – December

A glut of Q4 blockbusters rescued the UK games market from the ten-year low it hit over the summer. Smash hits like Modern Warfare 3, FIFA 12, Battlefield 3, Elder Scrolls V: Skyrim and more kept retailers busy, while consumer events GAMEfest and Eurogamer Expo drew in thousands of gaming …

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2011 Review: May – August

‘Hack’ appeared in the headlines so often during the summer of 2011, the word almost lost all meaning. Not only was there the much-publicised phone hacking scandal that saw the News of the World closed and someone smash a custard pie in Rupert Murdoch’s face, there were also several attacks …

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2011 REVIEW: GAMEfest vs Eurogamer

September marked the battle of the consumer events, with Eurogamer facing off against GAME. It began at BAFTA’s video game awards in March, when the retailer announced GAMEfest would take place in Birmingham NEC between September 16th to 18th. One week before Eurogamer Expo. Eurogamer MD Rupert Loman told MCV …

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2011 Review: January – April

Handheld announcements, the launch of 3DS and the first of many hack attacks made for an eventful start to the year. The early months of 2011 gave the world its first glimpse at what would become the PlayStation Vita, its first chance to take 3DS home, the launch of a …

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Events