Games TV ad lengths: 2010 vs 2011

Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison. The chart below demonstrates how advertisers of games and consoles have changed the length of their communications from 2010 into 2011.The most obvious change has been in the use of longer …

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EA’s new UK PR team finalised for 2012

Electronic Arts has completed the restructure of its UK PR team ahead of the New Year. The department will still be led by head of PR Shaun White, who has been at EA for over six years.But White will now be supported by two new PR managers: James Bruce and …

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Relaunched APB attracts 3m users in first week

In the first week since it officially relaunched, GamersFirst MMO title APB Reloaded has attracted 3m users. It’s a great start for a game that suffered the most brutal of failures when it was initially released last year. The game was seemingly left for dead in September 2010 when, after …

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