MCV/DEVELOP News, events, research and jobs from the games industry

MCV readers can now get a free trial of sister publication, Music Week – followed by substantially reduced subscription rates. Intent Media, MCV’s parent company, bought the world renowned industry bible in the summer and has already made significant improvements to the mag and website – including the appointment of …

My son, only 17 months old, knows how to turn on my iPhone, he’s seen me use it so much. The other day he saw me playing Super Mario 3D Land and stopped to crane around and look at the screen (don’t worry, I turned off 3D), before pointing to …

Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign. Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95. Ads …

Zynga seems to have downsized estimations of its own worth ahead of the much-awaited IPO for the company. The firm’s valuation will be revealed on December 15th, Reuters reports, but sources close to the news service say that it is now aiming for around $8 to $10 per share, meaning …

Elite Tetris Fan Club to cost $29.99 per year

We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …

Twycross outfit hires pros from Ubisoft Reflections, Relentless and Codemasters; Second hiring spree to commence

Ubisoft were hoping for a hat trick of MCV/Xbox 360 Pub Quiz wins but victory was snatched from them by VideoGamer.com. The Christmas quiz was held in Holborn’s Sway bar last night, and saw teams from across the UK games industry taking part. Videogamer.com triumphed with 55 points – just …

A new version of Tetris has been released by EA on iOS that offers additional features for those willing to subscribe. EA’s previous Tetris game has been removed from the Apple App Store. The new 69p game allows users to sign up for a premium subscription called the ‘Elite Tetris …

Cryptic Studios' former executive producer returns