Club Penguin embraces German market

Disney has today opened the digital doors to a fully localised version of its Club Penguin website for the German market. It will be the fifth fully localised version of the site to be rolled out. The launch of clubpenguin.de is part of our strategy to make Club Penguin even …

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OPINION: Digital Content at Retail

InComm Europe has done the impossible: bridged the gap between digital content and physical retail. European product and marketing director Simon Osgood explains how the High Street is taking the next step… The focus and key buzz this past year is digital – and this is reflected in the discussions …

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Now! That’s what I call marketing

Tubby Games has outlined the marketing push it hopes will take Now! That’s What I Call Music: Dance and Sing to the top the charts. The campaign will come in the form of two competitions. The first – which Tubby says is worth an estimated 100,000 – lets consumers enter …

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Entire MMO vanishes from the internet

An entire MMO has been wiped from the internet after the game’s server was damaged beyond repair, according to translated reports. It has emerged that Japanese firm Sankando had shut down its MMO, called M2, late in October to perform emergency maintenance on a set of servers. Despite efforts by …

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