OPINION: A United Kingdom

An ‘Annual General Meeting’ doesn’t sound like the most exciting event on the industry calendar. But I tell you, as a fly on the wall observer, UKIE’s AGM last week was excellent. Ensconced in a private cinema at Warner Bros’ London HQ, UKIE’s presentation displayed genuine progression, new strategies, and …

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Skyrim’s TV launch ad hits Sky 1

Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more. Bethesda is running the live-action TV spot during The Walking Dead on FX this Friday at 10pm, as well as An Idiot Abroad on Sky 1 …

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Modern Warfare ready to rewrite history. Again

Petrol stations, green grocers and non-specialists joined the likes of GAME and Gamestation in celebrating the launch of Call of Duty: Modern Warfare 3 this week. The release on Tuesday saw 2,500 different UK shops opening at midnight to sell the latest blockbuster Call of Duty game – all of …

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OnLive claims UK audience of ‘millions’

THE UK launch of games streaming service OnLive reached ‘millions’ of users, says CEO Steve Perlman. That’s part of an overall global figure in the ‘tens of millions’, he told MCV – but still drew the line at giving any exact figures. OnLive went live on September 22nd and allows …

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New initiatives show UKIE strength at AGM

There’s still no news on the new exec director, but attendees to UKIE’s successful AGM last week would be be forgiven for thinking it didn’t need a leader. The central London meeting, attended by MCV, revealed a raft of new initiatives the trade body is implementing alongside its more traditional …

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Angry Birds lands at retail

The most popular game in the world is coming to retail. Rovio Entertainment has signed up Focus Multimedia as the exclusive distributor for the Angry Birds series.The deal covers PC versions of all three games in the franchise for UK and Ireland, South Africa, plus Australia and New Zealand. It …

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Take-Two refuses to commit to 2012 GTA V release

Speaking after the release of its latest financial figures last night, Take-Two refused to commit to a 2012 release for Grand Theft Auto V. The official date simply remains TBA. And the game wasn’t included in the publisher’s self-labelled strongest ever line-up” for fiscal 2012 alongside the likes of BioShock …

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