MCV/DEVELOP News, events, research and jobs from the games industry

Despite claims to the contrary, the developers of Call of Duty say that they do not see the use of shocking content as a marketing tool for their games. Call of Duty: Modern Warfare 3 is released worldwide tomorrow, and while the mainstream media has yet to go big” on …

Periscope-like add-on could transform legacy Wii controllers

It’s official – Best Buy as a brand is effectively retreating from Europe, closing all eleven of its UK stores. Simultaneously, Best Buy is buying out Carphone Warehouse in its joint US mobile business for 838 million. A statement today read: A consultation on the closure of its Best Buy …

Computing giant labelled 'saviour' after studio laid off 50 staff and scaled back projects

PlayStation Move’s second Christmas is backed by a 2m marketing blitz. Sony is promoting seven new PlayStation 3 releases out this month that are compatible with the first-party motion accessory. We’re using a two-tiered marketing approach for the PlayStation Move activity this year to engage the consumer and make Move …

We’ve got an exciting last-minute addition to the LGC schedule: Xbox Live. Microsoft’s Robin Burrowes has signed up to host a special address at the event looking at how the 360’s online games service has in fact benefitted other mediums. While LGC looks at how online business models have transformed …

Zynga’s revenue for the third calendar quarter nearly doubled to reach a new record, but the firm’s exorbitant investments continue to squeeze profits. For the three months that ended on September 30th, Zynga made $307 million, driven by in-game advertising and virtual goods purchases. That represents year-on-year revenue increase of …

Since its release on September 30th, Square Enix title Deus Ex: Human Revolution has sold 2.18m copies around the world. 1.38m of those units were snapped up in Europe and 800k in North America. The numbers come as Square Enix announced a 115 per cent rise in net profit to …

Social games titan absorbs huge chunk of expenses before going public

Digital sales will overtake boxed product sales by 2015, according to new industry-wide survey. The conclusion came form a panel of 1,000 industry experts quizzed by London Games Conference. 16 per cent believe that sea change could occur as early as the next 12 months. 39 per cent predict it …