EA has shipped 10m Battlefield 3 units in one week

Over 10m units of DICE-developed military shooter Battlefield 3 have now been shipped worldwide, EA has announced. To get a sense of scale, worldwide mega-hit FIFA 12 has shipped just 8m units since its release at the end of September. The game’s predecessor Battlefield: Bad Company 2 has shipped 11m …

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Losses grow but EA sales beat expectations

Publisher EA has published higher than anticipated sales numbers for its financial Q2 ending September 30th 2012. In total sales hit $1.03bn for the period – a 17 per cent year-on-year increase. Losses for the period also increased, however, hitting $340m. That’s a $139m year-on-year increase. The big successes of …

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FEATURE: Have the supermarkets failed in pre-owned?

Last year, Argos, Asda and Tesco made headlines by accepting trade-ins. For years, second-hand was the domain of the specialists – GAME’s way of coping with the aggressive pricing of online retailers and those pesky grocers.Suddenly this was under attack. Tesco would accept used games in its Extra stores, Asda …

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Angry Birds to hit the Olympics?

Today’s most iconic games franchise is about to gate crash the London 2012 Olympics, MCV understands. Rovio’s Angry Birds crowd game is being pitched for next year’s Games. The title debuted at V Fest and at the Singapore GP. It features an Angry Birds level on a big screen, with …

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Namco Bandai signs three PR agencies for 2012

Premier PR, Exposure and Kazoo will handle PR for Namco’s early 2012 releases. Premier will handle the consumer PR campaign for Soul Calibur V on Xbox 360 and PS3. Kazoo will support Namco’s lifestyle and national campaign for Inversion, which launches on PS3, 360 and PC on February 10th. Exposure …

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EA to sell rivals’ games through digital distribution

Electronic Arts will soon start selling games made by its competitors. The company’s new Origin platform for digital distribution will offer games from Warner, THQ and Capcom with the first first games out next month. Batman: Arkham City and Saints Row: The Third are two of the triple-A games destined …

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