MCV/DEVELOP News, events, research and jobs from the games industry

The Sims has established itself as one of the most successful games franchises of all time, selling more than 140m units worldwide.While pets have previously featured in the simulation series, they could only be trained and doted upon. The Sims 3: Pets allows players to actually live the life of …

Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …

HMV’s loyalty card scheme has surpassed two million users in the UK. PureHMV allows customers to collect points with every purchase, which can then be spent on exclusive products such as signed items, merchandise and concert tickets. The scheme launched in May 2009 after extensive trialling and has been so …

Studio recruited and relocated over 60 people in 2010 following similar events

Sales of Future’s UK magazine portfolio have increased by a staggering 750 per cent since the release of Newsstand as part of Apple’s iOS5 last week. AOP reports that the combined downloads of Future’s 50+ free and premium publications via the Apple store has passed the 2m mark in just …

'Industry middleware has more in common with data entry than with digital audio workstations'

Two weeks ago the iPhone 4S was unveiled, which didn’t sit well with many who were anticipating the iPhone 5. Now an analyst claims the late Steve Jobs has been involved with the creation of the iPhone 5 from concept to final design, according toCnet. In a research note, Ashok …

The immediate success of the iPhone 4S saw Apple’s shares reach an all-time yesterday. The tech giant yesterday revealed that it has sold 4m of the new handsets throughout its first three days on sale. That’s nearly twice as many as its predecessor the iPhone 4 sold in the same …

Saints Row: The Third doesn’t take itself too seriously. That much is evident. And its latest tongue-in-cheek marketing move is a new gameplay trailer that cleverly apes existing trailers for Modern Warfare 3, or indeed any other FPS trailer of recent times. Saints Row: The Third will be released in …

SCEA has confirmed that the first DLC for Gran Turismo 5 has been delayed in the territory. The download was scheduled to arrive in all regions today. It has already been released in Asia and should hit the European PSN servers later today. However, the content now won’t be released …