MCV/DEVELOP News, events, research and jobs from the games industry

With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown of every major moment… UBISOFT Six titles will benefit from the bulk of Ubisoft’s marketing investment this quarter – but …

Having launched in the UK in 2010, giant US electronics retailer Best Buy UK may be considering pulling out of the region. That’s according to ‘retail sources’ cited in the Sunday Times??The retailer currently has 11 megastores scattered across the country, which would all close if the rumours are true. …

Mojang Specifications has won an interim injunction in its court battle with Bethesda over its upcoming title Scrolls. We won the interim injunction! We can keep using the name ‘Scrolls’,” said Markus ‘notch’ Persson on twitter.ZeniMax/Bethesda can still appeal the ruling, but I’m very happy.” The court’s overall assessment does …

AGK allows users to code and deploy apps

The only Way is Essex TV personality Amy Childs will help OG International launch its Get Up and Dance game. The Celebrity Big Brother star will attend a glitzy launch party in a Central London location on October 27th. One fan and a friend will be offered the chance to …

The Sims has established itself as one of the most successful games franchises of all time, selling more than 140m units worldwide.While pets have previously featured in the simulation series, they could only be trained and doted upon. The Sims 3: Pets allows players to actually live the life of …

Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …

HMV’s loyalty card scheme has surpassed two million users in the UK. PureHMV allows customers to collect points with every purchase, which can then be spent on exclusive products such as signed items, merchandise and concert tickets. The scheme launched in May 2009 after extensive trialling and has been so …

Studio recruited and relocated over 60 people in 2010 following similar events

Sales of Future’s UK magazine portfolio have increased by a staggering 750 per cent since the release of Newsstand as part of Apple’s iOS5 last week. AOP reports that the combined downloads of Future’s 50+ free and premium publications via the Apple store has passed the 2m mark in just …