MCV/DEVELOP News, events, research and jobs from the games industry

The Q4 marketing blitz revealed by MCV this morning follows a slow six months for new game releases – so maybe the industry will learn its lesson for 2012. Certainly, GAME thinks things would be better” if new releases were spread out across the year. It strikes me that there …

The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …

The free model has been robustly proven, and it still has masses of potential, writes Mobile Pie's Will Luton

Online entertainment specialist Zavvi.com is the retail sponsor for Future’s GamesMaster Golden Joystick Awards. The firm is contributing over 1,000 worth of prizes and vouchers to accompany the retail sponsorship. We’re thrilled to be part of this year’s Golden Joystics Awards,” said Dominic Starkey, head of marketing at The Hut …

Peter Vesterbacka says the bid will begin 'maybe a year from now'

Starfire Studios surfaces with XBLA project in tow

Will Freeman has been promoted to editor of MCV’s sister magazine Develop. He will drive the publication’s editorial direction and have day-to-day responsibility for the print magazine, reporting to editor-in-chief Michael French. London-based Freeman (pictured) joined Develop in December 2008 as staff writer and became deputy editor in March 2010.The …

Icon Games' Richard Hall-Whittall asks: If the Valve maestro is attacking closed platforms, why doesn't he lead by example?

EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …

Industry outpouring of tributes for Dennis Ritchie