MCV/DEVELOP News, events, research and jobs from the games industry

Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer. Publisher EA has unveiled EA Legend which, in its own words, is a dynamic platform developed to provide marketers with campaign and audience …

Vita owners with a 3G connection will have a 20mb limit on downloads, an SCEJ spokesperson has said. In an interview with Ascii, (translated by Andriasang), the rep said that despite the initial 3G limitations, this might change in the future. The spokesman added that it is providing support to …

Auction site eBay looks set to benefit from a surge of sales of second hand Apple iPhone 4s as Apple fans look to sell off their old model ahead of the expected announcement of the iPhone 5 tomorrow. In the US third party companies have been offering a blanket $250 …

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

But Sony rep says this may change in future

GameVision asked 6,728 gamers about Grand Theft Auto IV to tell us about their experiences of the GTA franchise in more detail. Rockstar?Games and Take-Two recently announced that the Grand Theft Auto franchise has now shipped in total a staggering 114m units, with GTA IV alone shipping over 22m. This …

Trade website GamesIndustry.biz has thrown its weight behind the upcoming London Games Conference. LGC is the essential business forum and networking event for decision makers within the interactive entertainment sector, examining the challenges within a fast-changing market and new business models. GameStop, Valve, OnLive and PopCap are just some of …

Business site joins Develop and MCV as partner for UK's biggest games conference

Prepaid content specialist InComm Europe has signed up to sponsor the London Games Conference. The company is one of two confirmed Gold Sponsors for LGC 2011, joining online games media giant IGN. We think this is the event for gaming in London and we’re pleased to be associated with long-established …

'No other vendor has the ability or knowledge to develop higher level behavioural AI', CEO says