MCV/DEVELOP News, events, research and jobs from the games industry

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

But Sony rep says this may change in future

GameVision asked 6,728 gamers about Grand Theft Auto IV to tell us about their experiences of the GTA franchise in more detail. Rockstar?Games and Take-Two recently announced that the Grand Theft Auto franchise has now shipped in total a staggering 114m units, with GTA IV alone shipping over 22m. This …

Trade website GamesIndustry.biz has thrown its weight behind the upcoming London Games Conference. LGC is the essential business forum and networking event for decision makers within the interactive entertainment sector, examining the challenges within a fast-changing market and new business models. GameStop, Valve, OnLive and PopCap are just some of …

Business site joins Develop and MCV as partner for UK's biggest games conference

Prepaid content specialist InComm Europe has signed up to sponsor the London Games Conference. The company is one of two confirmed Gold Sponsors for LGC 2011, joining online games media giant IGN. We think this is the event for gaming in London and we’re pleased to be associated with long-established …

'No other vendor has the ability or knowledge to develop higher level behavioural AI', CEO says

Media firm The Games Tribe has formed partnerships with almost 100 independent websites in its first year. The editorial start-up formed by ex-Future publisher Richard Keith has 60 ‘Partner’ sites, which it supports with marketing and editorial. Deals are in place with 30 for ad placements. But this is just …

The UK games retail market generated 27.7m last week, a 136 per cent rise week-on-week and the second highest number this year. Over 900,000 software units were sold last week, up 75 per cent over the seven days before. It’s amazing what two games can do.The market was driven largely …

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