VIDEO: Jay-Z signs up to Battlefield 3

EA’s latest video in its on-going Battlefield 3 hype campaign has gone live – and you can see it right here. The new short, entitled Above and Beyond the Call” (the ‘Call of Duty’, that is) features none other than Jay-Z, whose popular hit 99 Problems provides the musical backdrop …

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Apple staff told to cancel October holidays

Claims have emerged that staff members of UK Apple stores have been told to cancel any holiday booked for the first two weeks of October. Such claims have been made and passed without event before, but it just so happens that early October has already been fingered as the launch …

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Western publishers looking beyond IP

The value of IP is already very well understood, but one firm has claimed that games publishers in the West are slowly catching up with their Eastern counterparts by taking measures to protect their technical innovations. A new report from patent firm Withers & Rogers says that of the top …

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Sign up now for MCV Pacific launch

MCV Pacific goes live on Monday, October 3rd – and if you haven’t signed up for the associated editorial email services, you’ll be missing out. The new site – www.mcvpacific.com – will be the region’s first dedicated b2b media outlet and has already attracted the support of the biggest local …

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Kinectimals teams up with Build-A-Bear Workshop

Microsoft has penned a partnership with innovative toy outlet Build-A-Bear Workshop to bring additional characters to its upcoming Kinect pet simulator. Starting from October 14th, the retailer will stock four new characters to coincide with next month’s release of Kinectimals Now With Bears. The four collectible bears will retail at …

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Microsoft launches Xbox 360 S transfer cable

A new transfer cable is on the way from Microsoft that will allow gamers to transfer information between two of the new style Xbox 360 S consoles. The current transfer cable allows for the transfer of information from older Xbox 360 units to the newer machines, but not for transfers …

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