MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4. The Xbox 360 exclusive racing game – out October 14th – will receive the biggest ad drive in the franchise’s history. Creatives will be running in motorsport magazines, on TV and on …

Venatus Media, a specialist in advertising in online games, is the latest to join the roster of companies sponsoring the Games Media Awards, in association with Grainger Games. "Venatus Media is a boutique sales house focused on gaming, bringing game advertisers and a gaming audience together," said the firm’s Matt …

Funding is sought and The Pixel Bullies begin crafting assets as new project edges closer to production

Allthingsdigitalhas set the blogosphere alight with apparently solid information that iOS5 and therefore iPhone 5 will be revealed the the media on October 4th. Apple had already hinted at an autumn release, leading many to expect something in early Sept.That didn’t happen, but this new date seems much more concrete. …

New bid to turn developers with guides, API map and roadshow

Recruitment is going very well for EA’s blockbuster shooter, according to reconnaissance by research firm Sterne Agee. Arvind Bhatia, one of the company’s analysts, revealed that the publisher is reporting pre-orders in excess of 1.5m for Battlefield 3. Industry Gamers reports that Bhatia believes this is due in part to …

Europress is bringing a new Horrid Henry game to 3DS, MCV can reveal. The smash children’s franchise – which encompasses books, radio shows, a BAFTA-nominated CITV series and a film – will also mark a new push into games with a Blue Ocean Horrid Henry 3DS Accessory Pack. The 3DS …

It’s going to be a Mario Kart Christmas if Nintendo gets their way, as the firm has teamed up with Tomy for a range of new toys. Ahead of the release of Mario Kart 7 on 3DS, Tomy is launching a selection of themed K’Nex sets, inspired by the previous …

Assassin’s Creed: Revelations, Saints Row 3 and The Darkness 2 will be amongst the blockbuster games on show at this October’s London MCM Expo. It follows news that Warner Bros’ Batman: Arkham City will be the headline sponsor for the anime, movies, comic, sci-fi and video game consumer show. The …

Stereoscopic tech tested at academic level