MCV/DEVELOP News, events, research and jobs from the games industry

In MCV’s latest rundown of the industry’s hottest vacancies and biggest personnel news, Activision reveals its new-look PR team, Disney’s Manab Roy takes on a new role and Iceberg hires a new PR manager. ACTIVISION RESHUFFLES EURO AND UK PR TEAMS Three new hires and a promotion have reshaped the …

Few video game franchises can fill an aircraft hanger with thousands of fans on their own, let alone draw the attentions of the world’s mainstream media or entice superstar Kanye West to give a private performance. But Call of Duty can, and did without breaking a sweat. For a brand …

Virtual world expands to smartphones

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …

Publishing giant fuses solid brands with social know-how

Scotland special this week with openings for both graduates and experienced pros

Hungry consumers have caused Dead Island to sell out – with GAME raising its price to 47.99 – but more stock is on the way. The first-person zombie action game supplied by Koch Media and published by its Deep Silver label is in strong demand. So much so that GAME …

UK charity GamesAid is inviting members of the games industry to take place in its latest sweepstakes competition. Following the success of the Grand National Sweepstake earlier this year, which raised 820 for charity, GamesAid ambassador Chlo Giusti is organising a new contest focused on the Rugby World Cup. The …

It’s arguably the biggest release of the year to date and retail is gearing up for a bloody fight to win the biggest market share possible on Microsoft’s Gears of War 3. HMV is the first retailer to show its hand. It will sell the game for just 1.99 to …

Special 'pirate theme' becomes a surprise hit