Somo latest Monetising Mobile sponsor

Mobile marketing agency Somo has proved itself a pioneer in the discovery space, having built an augmented reality app for Audi that lets users ‘drive’ cars around their phones via an AR trigger. The company will talk more aboutthis projectand explain its vision for the technology at ‘Monetising Mobile: Next …

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Activision calls for calm in EA feud

GAMESCOM: The games industry is no stranger to public bickering. And as much as the media (secretly) loves it, Activision publishing boss Eric Hirshberg has called for calm. It’s one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail," …

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Lollipop Chainsaw gets first video

GAMESCOM: Publisher Warner Interactive has released the first video for what will undoubtedly be one of 2012’s most interesting titles – Lollipop Chainsaw. Created by cult designer Suda 51 and his Grasshopper Manufacture studio, the game combines the appeals of both scantily clad cheerleaders and mass zombie slaughter. Which shouldn’t …

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EA hints at Strike and Road Rash resurrections

GAMESCOM: Publisher EA has reignited rumours of resurrections for the Road Rash and Desert Strike franchises. Some observers had predicted a reveal for the latter at EA’s Gamescom showcase on Tuesday, though such an announcement failed to materialise. "We do have a couple of old franchises that we’re looking at …

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