Speaking at Freeplay 2011, Luke Muscat, lead designer and executive producer at Halfbrick, talked about the lessons learned which led to Fruit Ninja’s creation. The team at Halfbrick looked at Rocket Racing, their previous and unsuccessful title, and other casual games achieving big success. Muscat comments: "Fruit Ninja was a …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
‘Fewer and fewer are succeeding at triple-A’
Ubisoft studio manager says digital is now the place for start-ups to grow
Read More »Driver: SF gets full digital PSN release
Ubisoft has revealed that upcoming release Driver: San Francisco will receive a full digital release on the PlayStation Network. Though no firm release date for the PSN version was given, Ubisoft Reflections MD Garth Edmonson told a Gamescom panel last week that it would arrive in a few weeks”, suggesting …
Read More »Cerny: Discs will survive the decade
Internet speeds won't meet meet triple-A capacities any time soon, Cerny says
Read More »Skyrim going hands-on at Eurogamer Expo
Eurogamer has announced that Bethesda’s much hyped RPG The Elder Scrolls 5: Skyrim will be playable at the Eurogamer Expo that kicks off on September 22nd. It’s the first chance that the general public will have to get their hands on the game, which will be released in the UK …
Read More »GameStop ‘understands’ publishers’ pre-owned misgivings
The pre-owned games sector is very beneficial to the health of the overall games sector, retailer GameStop has argued. Though they rarely express the opinion publicly, many publisher execs consider pre-owned games as unfairly robbing them of revenue that is instead reserved exclusively for retailers. But GameStop’s executive VP Mike …
Read More »Sony pledges better game analytics for devs
'We want to provide many more services to studios,' Yoshida says
Read More »INTERVIEW: Grainger Games
Grainger Games is subverting expectations and transforming itself into a serious games brand by hiring retail veterans. MCV speaks to the new-look senior management team to find out what comes next. You have secured some retail veterans from not just Gamestation and HMV, but also Holland & Barrett and Asda. …
Read More »UKIE endorses London Games Conference
UKIE members will get a ten per cent discount on a full price ticket to the London Games Conference. The games trade organisation has signed on as an official partner of the November 10th event which looks at new digital business models for games publishers, retailers and developers. Keynotes at …
Read More »Sony: Future game tech could read your emotions
Shuhei Yoshida says 'dangerous kinds of interactivity' is just years away
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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