MCV/DEVELOP News, events, research and jobs from the games industry

Negative community feedback changes PC DRM policy

Man who would never be featured in any mobile ad campaign ever makes 'Dabble â?? The Fast Thinking Word Game'

Hirshberg calls for calm in Gamescom address

GAMESCOM: Publisher Warner Interactive has released the first video for what will undoubtedly be one of 2012’s most interesting titles – Lollipop Chainsaw. Created by cult designer Suda 51 and his Grasshopper Manufacture studio, the game combines the appeals of both scantily clad cheerleaders and mass zombie slaughter. Which shouldn’t …

GAMESCOM: Publisher EA has reignited rumours of resurrections for the Road Rash and Desert Strike franchises. Some observers had predicted a reveal for the latter at EA’s Gamescom showcase on Tuesday, though such an announcement failed to materialise. "We do have a couple of old franchises that we’re looking at …

GAMESCOM: Valve has a responsibility to show Electronic Arts why it’s smarter business to add its games on Steam instead of remove them, studio president Gabe Newell has said. Newell suggested the struggle with EA is complicated, but nevertheless reconcilable. "I don’t think Valve can pick just one thing and …

Online publisher Atari has hired new additions to its management team as it continues to establish itself in the mobile and casual space. Owais Farooqui joins from social games firm King.com as senior vice president of digital publishing, accoridng to TouchArcade. Meanwhile, Maria Pacheco takes up the role of vice …

This week we’re going to look at Gran Turismo using the GameVision Brand Map you can buy direct from MCV Reports. We ask European gamers about their time spent with 200 different titles twice a year and compile the data they give us into a report we call a Brand …

It’s no surprise that the UK games retail market has suffered its worst week in a long time – ten years, in fact. 9.64m was generated from game sales last week, ten per cen down week-on-week.526,351 game units were sold – again, the lowest amount since the summer of 2001. …

Sony has kicked off its UK marketing campaign to promote the PS3 price cut. A six-sheet version of the ad seen in full below will feature in over 5,000 roadside posters across the country from Monday.In addition, national ads will litter the press across the coming weeks kicking off with …