EA’s Battlefield 3 marketing campaign is working

Amazon has announced that pre-orders for EA’s Battlefield 3 are currently tracking at 2,302 per cent above Battlefield 2. It’s an early vindication of the time and money EA has already put into its marketing activity. It seems that the risk of going so early with the hugely expensive FA …

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New FIFA 12 feature revealed: Rooney’s extra hair

Enhanced player control? More online options? Bah, forget it. What we want from FIFA 12 is better hair. And what we want, EA delivers. Following his high-profile hair transplant (yes, this is Britain – a high-profile” hair transplant) Man United striker Wayne Rooney has gone from ‘balding’ to ‘thinning’. And …

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Transformers MMO entering beta "very soon"

Leading social games specialist Jagex has said that its Transformers Universe MMO will enter the beta testing phase in the very near future. A 55-strong development team is currently hard at work on the title, with numbers expecting to hit 70 and total development time calculated to be under 23 …

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Steam introduces item trade-ins

Digital retailer Green Man Gaming has already dabbled with the idea of digital video game trade-ins before, but now online behemoth Valve is to try its luck in the sector. Called the Steam Trading Beta, Valve’s latest idea is to allow users to trade-in various in-game items for other items …

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