Exclusive consumer research now available through MCV

Gears of War, Assassin’s Creed, Call of Duty and Just Dance are among the ‘Brand Maps’ currently available via the new Reports section of MCV’s website. The exclusive consumer research is provided by GameVision and is based on twice yearly interviews with over 5,000 consumers in the UK, France, Germany …

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Introducing Gears of War: The Board Game

Forget theHorde mode – try out the new Board mode. Gears of War: The Board Game will arrive on shelves next month. Based on the hugely popular Xbox 360 franchise, this product tasks up to four players with completing randomly constructed missions by working together. The game comes bundled with …

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Wii U wont kill uDraw

The Wii U tablet doesnot spell doom for THQ’s uDraw plans – in factquite the opposite. As demonstrated at E3 in June, Nintendo’s new home console features a tablet that can be used for drawing – much like the uDraw gaming tablet – leading press and consumers to speculate it …

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EA hopes to resolve issues with Steam

Electronic Arts has said it wants to "work out an agreement" with Valve that will see its games return to the Steam download service. Sources have previously told MCV that the ongoing disagreement between EA and Steam derives from the publisher’s decision to sell DLC for its games exclusively through …

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MCV GameTime (week ending July 29th)

We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …

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NCsoft extends Koch Media deal to UK

Publisher NCsoft and publisher Koch media have extended their distribution partnership to include the UK. The pair already work together in European territories such as France and Spain. The first game to be distributed by Koch under the agreement will be Guild Wars Trilogy later this summer and will subsequently …

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THQ: MX vs ATV DLC experiment was unsuccessful

Brian Farrell, CEO of THQ, has declared that the new DLC-centric business model it attempted with MX vs ATV Alive was "not a successful experiment". The publisher announced earlier this year that it would release the off-road racer at a reduced RRP and drive revenue with regular waves of downloadable …

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