MCV/DEVELOP News, events, research and jobs from the games industry

SEGA released Captain America: Super Soldier in Australia and New Zealand two weeks ago, but its marketing campaign kicks off today alongside the film. The heavy TV campaign started airing today, with 15 and 30 second spots on cable channels including Showtime Action, Movie One, Fox 8, MTV and others. …

After a positive reception to its new ‘experience zone’ in Parramatta, GAME has confirmed to MCV its plans to rollout the design in multiple other retail stores. GAME Parramatta had its experience zone installed in June this year, which allowed customers to play around with 3D TV, Kinect and other …

PSM3 Magazine Australia&NZ is undergoing a design change which Future Publishing promises will have active QR codes linking to digital content. PSM3 has been running for two years with Australian / New Zealand specific content. Its first redesigned issue featuring a Battlefield 3 cover lands early next month, and has …

Nintendo has released a new build of its Wii U dev kit and EA VP Andrew Wilson has said that, in terms of raw power, the new Nintendo machine can rival or perhaps even surpass what’s seen on Xbox 360 and PS3. I think we’ll be able to do anything …

Gearbox has revealed an interesting piece of DLC that will be hitting Duke Nukem Forever on Xbox 360, PS3 and PC this autumn. Called the ‘Hail to the Icons Parody Pack’, it includes four new multiplayer maps, three new multiplayer modes and four new weapons. It will be free to …

Lion's share of revenues enjoyed by an elite few, analyst group claims

If the trade ever needed proof that Wii owners are still willing to put their hands in their pockets and buy games, 505 Gameshas it. Zumba Fitness is June’s No.1 and has now established itself as the latest Wii sales sensation, propelling 505 into the publishing elite for the month. …

The PC version of Ubisoft’s Driver: San Francisco will require players to have a constant internet connection. The new was confirmed by Driver and Rabbids community developer Mathieu Willem via Twitter, according to Eurogamer. Throughout the first half of 2010, Ubisoft faced criticism and even server attacks after it announced …

Ubisoft’s free-to-play aspirations were unveiled to the UK press at a summer showcase last week. With F2P titles Ghost Recon Online, Imagine Town and The Settlers Online, Ubisoft is adapting its own brands with the ultimate goal of ‘upgrading’ users to richer online games. Using the free-to-play model, we want …

Topware Interactive’s Two Words II: Castle Defence is the first iOS game to allow players to control the action with their eyes. The latest update for the app introduces 3D-ET technology, while uses the iPad 2’s front-facing camera to follow the gamer’s eye movements. According to Topware, this enables the …