After the glitz and the glamour of E3, the UK games trade came crashing back down to earth when it returned to work last week. E3 offered plenty of reasons to believe in a successful future. Kinect was proven more than a fad, Vita literally shows life in PlayStation portables, …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Nintendo ups the ante
Best of all it is followed next by a new Resident Evil. Then there’s that line-up for Christmas – Star Fox, Mario Kart, Metal Gear Solid, Super Mario and Kid Icarus. 3DS is one of those machines that will benefit from word of mouth, and unique features such as Street …
Read More »HMV’s Hayes heads to Tesco
Tesco has hired another games retail veteran. HMV’s games commercial manager Jonathan Hayes, has joined the grocer as buying manager. He will report to senior buying manager for games Sarah Kaye. Hayes has worked for HMV for seven years. He joined in 2004 following a six-year stint at distributor EUK. …
Read More »PS3 price cut imminent. £179.99.
Sony is planning another Gamescom barnstormer – with a PlayStation 3 price cut on the cards. An announcement is expected at the August event in Cologne. Trade insiders told MCV the RRP will be 199.99, with retail prepared to go to 179.99. But Microsoft might have to act in response …
Read More »Develop Awards 2011: The finalists for Audio Accomplishment
We profile Ninja Theory, Crytek, FreeStyleGames, Lionhead, Rare, Playdead and Somethin' Else
Read More »Estimating task lengths
#AltDevBlogADay Insomniac's Mark Lee explains why deadlines can be missed
Read More »Team Fortress 2 becomes F2P
Valve has once again turned to Team Fortress 2 as the studio’s outlet for experimentation, this time with a daring move to make the triple-A game entirely free to play. In an exclusive interview with Develop – now live – Valve’s Robin Walker assured that Team Fortress 2 would only …
Read More »Exclusive: Team Fortress 2 is free forever
Triple-A becomes free-to-play, but Valve may not push the model to other blockbusters
Read More »Free at last
Valve explains to Develop why it relaunched Team Fortress 2 as free-to-play forever
Read More »Uncharted Collection due July
Sony has confirmed a PS3 box set containing the first two Uncharted games will arrive on July 22nd. Uncharted Collection will include both action adventure hits Uncharted: Drake’s Fortune and Uncharted 2: Among Thieves. A listing for the game first appeared on the Best Buy website before a Sony spokesperson …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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