Maybe those execs were all just hungry. After all, you can spend so much time in E3 meetings that you don’t get to eat. But the analogies have a point: the market is evolving, and games are fracturing into different sizes. So why was that message absent from the showfloor, …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
OPINION: The E3 contradiction
You can read my appraisal of the big takeaways from last week’s E3 online next week or in today’s copy of MCV magazine, but here’s the short version. Takeaway’s the fitting word to use here. No less than five times in formal interviews with VPs, studio heads and the like, …
Read More »Hosts named for Develop Awards
Wrigglesworth and Lee named as seats fill up fast for Brighton event
Read More »EA CEO wants COD to "rot from the core"
EA boss John Riccitiello wants Call of Duty to rot from the core”. Or in other words, he wants Battlefield 3 to draw the hardcore gamers away from Modern Warfare 3, leaving Activision’s franchise to the mainstream consumers. A lot of people bought Modern Warfare more for the coffee table …
Read More »Zynga sues CityVille clone
Zynga has taken legal action on Vostu for allegedly copying the design and content of a number of its games. The former claims its mega successful Facebook game CityVille has been replicated unashamedly by Brazilian firm Vostu in the form of MegaCity, reports TechCrunch. Let’s be clear – it is …
Read More »New Wii U dev kits ‘to arrive by July’
Sega team pleased with simplicity in developing for new Nintendo system
Read More »Riccitiello: Elite coming too early
John Riccitiello believes Activision is "leading with its chin" when it comes to launching Elite. Speaking to Industry Gamers, the EA CEO believes that Elite would have been better off” launching after Modern Warfare 3 had been released, and that Activision pushing the service is a response to the quality …
Read More »Redbox game rental booths open
US consumers are now able to rent games for $2 per day from Redbox kiosks across 21,000 locations. The service – previously detailed last October – has officially gone live today. Customers were previously only able to rent DVDs and Blu-rays from the self-service machines for $1 and $1.50 respectively. …
Read More »Gears 3 will ‘definitely’ top 6m sales
Gears of War 3 will not have a problem selling 6m units – so says the game’s developer. Epic Games’ design director Cliff Bleszinski is aiming high with a target of 10m copies, but believes the game will at least match the average sales of previous Gears instalments. They have …
Read More »OnLive connects to retail this year
OnLive hopes to be selling its game system in UK stores when the service is launched this autumn – and insists the High Street shouldn’t see cloud gaming as evil incarnate”. The OnLive game system consists of a micro console TV adaptor and a wireless controller. It enables users to …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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