Best Buy: We have to work harder

It may have been dubbed a disappointing UK debut in many regards, but US tech retailer Best Buy has vowed to fight on with its aspirations in the UK market. There have been high expectations, but customers absolutely love the in-store experience we provide," the retailer’s head of home theatre …

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INTERVIEW: Best Buy

The press hasn’t been kind to Best Buy during its debut year in the UK. It arrived a year late, during a very tough period for retail, and as a result has suffered financial losses and senior management departures. It’s not exactly been the spectacular start many expected from the …

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Rockstar splashes cash on LA Noire

PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire. The GTA firm says it aims to make new IP Noire the blockbuster entertainment event for 2011, and another groundbreaking and exciting release from Rockstar.” The L.A. Noire TV campaign began this week, with spots during …

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Largest BitTorrent prosecution begins

The US Copyright Group has been granted permission to subpoena ISPs for the details of users who have illegally downloaded movies via BitTorrent. Film companies are said to have paid ‘snoops’ to monitor BitTorrent sites by observing active torrents and capturing users’ IP addresses. TechRadar reports that around 23k individuals …

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Lady Gaga agrees Zynga deal

Social games firm Zynga has inked a deal to promote Born This Way, the new album from Lady Gaga. The partnership involves a virtual ‘GagaVille’ farm in its FarmVille game, a contest in its mobile social game Words With Friends, and other elements. The GagaVille farm will let fans unlock …

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