Hirai to brief press on PSN breach

Sony’s deputy president Kaz Hirai will host a media briefing tomorrow to address the issues surrounding the PSN saga – the first time a senior executive has spoken about the situation. He will discuss Sony’s ongoing investigation, its security systems and plans to restore the service. The news comes as …

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Best Buy turns to games to coax customers

forget 3D TVs or iPads, Best Buy is using video games to attract customers into its UK shops. The firm, which now operates six outlets in the country, has moved its games departments to the front of many of its stores in order to encourage consumers to come in and start …

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ISFE defends change to PEGI ratings

The body that looks after PEGI says it was right to stop the dual-rating of products. Publishers were recently aggrieved to discover they could no longer brand games with both PEGI and German USK ratings. Instead, they must now incur extra costs making packaging for just Germany, which can only …

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Sega: Digital helps us reach new territories

Publisher Sega is seeing its investment into the digital space pay off. The firm’s MCV Award-winning PC download team says senior management have ramped up their digital resource, which has helped the firm crack new territories. A few years ago the digital team was bolted on to the side of …

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IGN UK expanding editorial team

Games media giant IGN is on the hunt for new writers as it expands its UK editorial coverage. The firm is looking for a new entertainment writer and games editor that will help IGN reach wider audiences through more than just the website. We’re looking for well-known writers who want …

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PSN: Credit card details up for sale

The ongoing PSN saga has taken a dramatic turn for the worse with evidence that hackers responsible for the PSN breach last week are attempting to sell users’ credit card details online. It’s believed that hackers have obtained unencrypted databases including names, addresses, phone numbers, emails, email passwords, date of …

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Easter bank holiday boom

It may have been one of the hottest Easters on record, but UK games retailers enjoyed a red hot weekend of sales last week. Some 22.4 million was made over the course of the Easter week, marking an increase of 43 per cent over the 15.8m generated a week before. …

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INTERVIEW: Stuart Lang

Electronic Arts’ Q1 line-up looked suspiciously like most other publishers’ Q4 line-up: Dead Space 2, Bulletstorm, Fight Night Champion, Mass Effect 2 on PlayStation 3, Dragon Age II, Crysis 2, The Sims Medieval, Shift 2: Unleashed and Tiger Woods PGA Tour 12: The Masters. That’s eight top ten hits, including …

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EA: Innovation is more important than ever

Electronic Arts may be focusing more and more resources on fewer and fewer super-brands, but it insists it is equally committed to creating new franchises and working with pioneering studios. In the last few years, the publisher has reacted to changing market conditions by dramatically reducing its output. In FY09 …

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