Average price of a video game: £24.32

The average price of a video game last year was 24.32, Chart-Track data has revealed. That number is a 7.2 per cent increase over 2009, where the average price was just 22.69. Surprisingly, it was supermarkets that increased prices the most. The average price of a game at a grocer …

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Franchise Focus: LEGO

Everyone knows LEGO. Everyone loves LEGO. Whether we were introduced to the plastic bricks through childhood toys or the hit video games, it’s a brand everyone knows and trusts. The company’s relationship with the games industry wasn’t originally as lucrative as it is today. Almost a decade of small but …

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High Street loses ground to supermarkets

Watch out GAME and HMV: supermarkets and online retailers are taking a bigger slice of the UK games software market. In fact, when combined online retail and grocers are now bigger games retailers than specialists. Although, of course, the specialists are online retailers, too. According to GfK Chart-Track data published by …

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GAME kicks off Easter sales push

GAME and Gamestation have slashed several hardware and software prices in time for the Easter holidays. Microsoft and Sony’s new motion controllers feature prominently in the chain’s latest promotion, with Kinect reduced from 119.99 to 79.99 and the PlayStation Move Starter Pack down from 49.99 to 29.99. Console offers include …

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New Turtle Beach range at Gadget Show Live

Accessories firm Lygo International is attending The Gadget Show Live this week to showcase new Turtle Beach headsets. The company will use the event to sell Turtle Beach PX5 and P11 headsets ahead of their mid-May launch date. Buyers of the PX5 will also get a free limited edition T-shirt. …

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NGP 2011 launch ‘confirmed’

The upcoming Sony NGP handheld is set for a 2011 launch, reaffirming previous reports it will arrive this year. That’s according to US investment company Lazard Capital Markets which has published a report on Sony’s successor to the PSP. The group claims it attended a Sony PlayStation analyst day where …

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Dungeon Siege 3 sponsors Spartacus

Square Enix has teamed up with TV series Spartacus to promote Dungeon Siege III. The firm’s upcoming fantasy RPG is currently sponsoring the racy drama on Sky 1 and Sky 1 HD. Each episode is book ended by 15-second idents, with six five-second spots opening and closing every ad break. …

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