Everyone knows LEGO. Everyone loves LEGO. Whether we were introduced to the plastic bricks through childhood toys or the hit video games, it’s a brand everyone knows and trusts. The company’s relationship with the games industry wasn’t originally as lucrative as it is today. Almost a decade of small but …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
High Street loses ground to supermarkets
Watch out GAME and HMV: supermarkets and online retailers are taking a bigger slice of the UK games software market. In fact, when combined online retail and grocers are now bigger games retailers than specialists. Although, of course, the specialists are online retailers, too. According to GfK Chart-Track data published by …
Read More »GAME kicks off Easter sales push
GAME and Gamestation have slashed several hardware and software prices in time for the Easter holidays. Microsoft and Sony’s new motion controllers feature prominently in the chain’s latest promotion, with Kinect reduced from 119.99 to 79.99 and the PlayStation Move Starter Pack down from 49.99 to 29.99. Console offers include …
Read More »New Turtle Beach range at Gadget Show Live
Accessories firm Lygo International is attending The Gadget Show Live this week to showcase new Turtle Beach headsets. The company will use the event to sell Turtle Beach PX5 and P11 headsets ahead of their mid-May launch date. Buyers of the PX5 will also get a free limited edition T-shirt. …
Read More »Rare: Voice control will drive Kinect forward
'We have only scratched the surface in voice recognition' says new studio boss
Read More »NaturalMotion marches on with new game project
Backbreaker Vengeance arriving on XBLA this summer
Read More »NGP 2011 launch ‘confirmed’
The upcoming Sony NGP handheld is set for a 2011 launch, reaffirming previous reports it will arrive this year. That’s according to US investment company Lazard Capital Markets which has published a report on Sony’s successor to the PSP. The group claims it attended a Sony PlayStation analyst day where …
Read More »Dungeon Siege 3 sponsors Spartacus
Square Enix has teamed up with TV series Spartacus to promote Dungeon Siege III. The firm’s upcoming fantasy RPG is currently sponsoring the racy drama on Sky 1 and Sky 1 HD. Each episode is book ended by 15-second idents, with six five-second spots opening and closing every ad break. …
Read More »Steam pirates exposed with Garry’s Mod trick
Steam IDs published in-game
Read More »Rare: Voice commands key to Kinect
Kinect Sports developer Rare believes voice control will be instrumental in the future of Kinect games. We’re going to make using your voice much more front and centre – we’ve just scratched the surface on that,” Rare’s studio manager Scott Henson told MCV. The ability to say ‘Xbox Pause’ and …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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