MCV AWARDS: Microsoft wins big in PR & Marketing

Microsoft emerged as the champion of the PR & Marketing category at tonight’s MCV Awards. The Xbox 360 platform holder claimed three prizes – Best Trade Marketing Team, Best New Games Brand for Kinect title Dance Central and Best Use of Social Media for iOS app Fable III: Kingmaker. It …

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MCV AWARDS: EA crowned Best Publisher

EA walked away with the coveted Best Games Publisher title at tonight’s MCV Awards event in London. It marks an impressive double for the company which also claimed tonight’s PR Team award. EA enjoyed a strong 2010 with a host of chart-topping releases and has got off to a flyer …

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Stars shine at trade awards

An array of companies took home key accolades at last night’s MCV Industry Excellence Awards. 14 different companies claimed the 19 prizes, but no company dominated the winners’ list, reflecting the UK trade’s diversity. 650 execs from retail, publishing, development, distribution, PR and marketing jammed into London’s The Brewery to …

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Industry giants ready for biggest Gamescom yet

The organisers of Gamescom have announced a number of key exhibitors that have already signed up for the increasingly prominent show’s 2011 iteration. EA, THQ, Konami, Capcom, Namco Bandai, Nintendo, Sony and Microsoft are to have a presence at the event, which last year attracted over quarter of a million …

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PSP back on top in Japan

Having topped the Japanese hardware charts since its launch in late February, Sony’s PSP this week managed to recapture its former place at the top of the listings. The device, which was the best selling console in Japan in 2010, shifted 57,379 units in the week ending April 3rd, according …

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Kinect gets first ‘adult’ title

Microsoft Xbox 360 Kinect will take a small step in the traditional heartland of gaming later this year when the device receives it’s first adult-rated title. Sega’s Rise of Nightmares has been granted an M (mature) certificate in North America. It has already been granted a BBFC 18 rating in …

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Direct2Drive launching rental download service

UK consumers will be able to rent digital PC games from Direct2Drive later this year. The service lets gamers download and play their chosen PC game for five hours. Once the trial has finished, the full game is offered at a lower price. The company – owned by IGN – …

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