MCV/DEVELOP News, events, research and jobs from the games industry

On the eve of the biggest launch in its history, Nintendo has told MCV that everything is in place for the 3DS to break records this weekend and then go on to become it’s most successful ever console. Marketing manager James Honeywell said that the pre-launch campaign has been an …

What’s the mood like in the Nintendo camp now that the big day’s nearly here? Yeah, everyone’s feeling good. There’s been some fantastic activity in the last couple of months, from us and from retail, and I think that’s got everyone in a really positive frame of mind for the …

It’s taken years of hard work for Eurogamer Expo to achieve its lofty status, even longer for Wolf Events to establish the cross-media MCM Expos, and word is that Play.com Live was a costly move. But if someone can crack this arena, you’d hope it would be GAME. Indeed, while …

Governmentâ??s industry investment has fallen sharp since 2010 General Election

The 3DS VIP launch event in London’s Old Billingsgate tonight will be broacast by Sky. Comedian Russell Kane and musicians Plan B, Hadouken, DJ Yoda and Parade will perform at the event which will hold 2,000 guests. Competition winners and Club Nintendo members are among those attending. The TV show …

F1 2011 will drive into retailers on Friday, September 23rd, Codemasters has confirmed. The racer will launch on Xbox 360, PS3 and PC. NGP and 3DS versions are also in the works although release dates are still to be announced. F1 2011 is in development at Codemasters Studios Birmingham. It …

Even MCV has to admit, this is pretty hilarious. Having originally been schedule for it’s long, long (long long long) awaited release on May 6th, developer Gearbox has announced that the shooter will now be released in the UK on June 10th. That’s actually a few days earlier than its …

More than half of US Wii owners keep their console in the living room. A recent survey by US research firm Nielsen shows that 59 per cent of Wii consoles are found in the lounge. Rival consoles PS3 and Xbox 360 follow close behind with 45 per cent and 42 …

Sainsbury’s has seen a small increase in profit of one per cent during its fourth financial quarter. Profits rose 2.3 per cent year-on-year (or 4.7 per cent including fuel). Total product sales increased 3.5 per cent (or 6.8 per cent including fuel). Sales of non-food goods grew at more than …

Industry association UKIE says it is disappointed with the Treasury’s decision to again avoid introducing game development tax breaks in the UK. Yesterday’s Budget was dubbed as a plan to ‘fuel the economy’; a new approach after Chancellor George Osborne last year announced drastic measures to cut away the deficit. …