UKIE calls for video game ambassadors scheme

Trade body UKIE wants members of the games industry to become role models to young people and encourage them to start a career in games. UKIE has teamed with STEMNET – the organisation that promotes science, tech, engineering and maths to students – to introduce a Video Games Ambassadors scheme. …

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Tesco cuts 3DS to £175

Just when you thought the price war that has defined the launch build up for the 3DS couldn’t get any more competitive, the supermarkets go and prove you wrong. MCV can reveal that Tesco will offer Nintendo’s 3DS console for just 175 from midnight tonight. The price will be available …

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New major games distributor emerges

One of the world’s largest DVD and music distributors has entered the games business in a big way. Cinram UK will replace MBL as Morrisons’ official DVD, music and games distributor from September 14th. Although Cinram has worked with the likes of Ubisoft and EA in the past, this marks …

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Showdown GAME and Eurogamer

GAME wants to trump Eurogamer’s popular Expo by encouraging publishers to debut new games at its own Birmingham show first. GameFest will run for five days in September, the firm has told MCV. The first two days will feature its trade-only managers’ conference. GAME announced the show last week: it’ll …

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Devs up £7m thanks to Budget

After the UK Government announced it would raise R&D tax credits by 200 per cent in today’s Budget, games industry trade body Tiga has claimed the ‘decisive victory’ could be worth upwards of $7 million for developers. The size of the raise is in line with Tiga’s recommendations to the …

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3DS sparks industry creativity

The UK games industry has been getting creative ahead of next week’s 3DS launch. Accessory manufacturers and magazine publishers are all preparing novelty products to coincide with Nintendo’s new handheld. Exspect has produced a Nintendo 3DS Crystal Case that comes bundled with two Joystick Junkies lenticular 3D artwork prints. Similarly, …

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Koch chalks up Ronnie OSullivan marketing plan

Details have emerged from Koch about the campaign for its Ronnie O’Sullivan-backed snooker game. The distributor is pushing ads for World Snooker Championship Real 2011 into 126 Rileys national snooker halls. These have an annual footfall of 4m. 250,000 consumers will also be targeted through POS materials such as posters and …

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