MCV/DEVELOP News, events, research and jobs from the games industry

The UK games industry has been getting creative ahead of next week’s 3DS launch. Accessory manufacturers and magazine publishers are all preparing novelty products to coincide with Nintendo’s new handheld. Exspect has produced a Nintendo 3DS Crystal Case that comes bundled with two Joystick Junkies lenticular 3D artwork prints. Similarly, …

Details have emerged from Koch about the campaign for its Ronnie O’Sullivan-backed snooker game. The distributor is pushing ads for World Snooker Championship Real 2011 into 126 Rileys national snooker halls. These have an annual footfall of 4m. 250,000 consumers will also be targeted through POS materials such as posters and …

Lace Mamba Global says its UK-exclusive special edition will form the bulk of sales for Men of War: Assault Squad. The SKU is due alongside the standard edition of the game on April 15th, and includes a soundtrack CD, poster and playing cards. The special edition will make a significant …

NCsoft and Square Enix’s Deus Ex: Human Revolution have backed this year’s MCV Industry Excellence Awards. MMO specialist NCsoft will sponsor the newly-added award for Digital Distribution Team. Meanwhile, the upcoming Deus Ex prequel will be Event Partner. The digital distribution category represents a sector that is important to us,” …

Call of Duty: Black Ops is back at the top this month, toppling January’s best-seller EA’s FIFA 11. Not that EA has anything to worry about. The firm has ten games in the Top 50 with four in the Top Ten, including Dead Space 2 and the month’s biggest selling …

The tax loophole that has for so long allowed key online retailers to offer cheaper games is under threat. It’s a practice that has been under the spotlight since as long ago as 2005. Chancellor George Osborne has announced as part of today’s budget that the Government will consult on …

'A decisive victory by Tiga', claims Richard Wilson

Developers set to take advantage of improved system for credits

Raise in line with TIGA's recent recommendations

Having revealed earlier in the week that the 3DS had already broken pre-order records at the retailer, Amazon has now revealed the true extent of the console’s impressive performance. At the time of writing 3DS has 71 per cent more pre-orders on Amazon.co.uk that former record holder PS3 did prior …