MCV/DEVELOP News, events, research and jobs from the games industry

Retailer HMV is going all out to win as much market share as it possibly can on Nintendo’s 3DS console. Echoing GAME’s remarkable Play/Trade deal on the device, HMV will offer a guaranteed trade-in price of 200 on any 3DS customers return to stores by April 7th. Those looking to …

Mysterious listing about a new hardware project points to unconfirmed launch date

Who is the target audience for Xperia Play?There are obviously different categories of gamers. On one hand you have the casual gamers, the sorts of people who are happy to pick up Angry Birds on their smartphones. On the other hand, you have your hardcore gamers. Those are the two …

Over 1,200 stores are planning to open at midnight this Thursday (March 24th) and start selling the Nintendo 3DS at the earliest opportunity. The official retail launch event will take place at HMV’s Oxford Street store, where the first 500 buyers will be able to claim a free 3DS game …

A somewhat ambiguous posting on a web portfolio of a designer currently working for Microsoft has got tongues wagging about a potential 2015 launch date for the next Xbox console. Posted by Ben Peterson, who was recently recruited to work at Microsoft’s Interactive Entertainment Business, the art (spotted by ZDNet) …

iPad 2 platform holder Apple has insisted that the UK launch of the new tablet Mac will take places this Friday (March 25th) as planned. The confirmation rounds off what should be an incredible day for technology and games retailers that could well bring about a record-breaking week of sales. …

Casual gaming giant unlikely to make the move to consoles; XBLA too 'small'

The organisers of leading European video games trade event Gamescom 2011 have announced that tickets for the gathering can now be booked via its website. Both trade and the public are currently able to secure their places at special discounted advanced rates. Prices begin at only €6 for public tickets …

Xbox Live is widely regarded as the leading light of online console networks. So what does it say when the leading casual games developer Zynga dismisses it as small beans for games as popular as its own? "Xbox Live’s too small a demographic," chief game designer Brian Reynolds told Industry …

Dare to be Digital contest to be the focal point of three-part television show