Angry Birds gets Hollywood-sized marketing budget

The next game from Finnish studio Rovio may just outshine Q1’s biggest boxed game releases when it releases movie tie-in Angry Birds Rio next week. The smartphone app, which takes the original Angry Birds and themes it around 20th Century Fox bird film Rio, launches on March 22nd – and …

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WoW bosses hopeful SWTOR will be a hit

Blizzard believes the eagerly anticipated EA/LucasArts MMO, Star Wars: The Old Republic, could be the biggest shot in the arm for the genre since World of Warcraft. The firm’s co-founder and executive vice president Frank Pearce told MCV that one of the keys to World of Warcraft’s success was building …

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Now Amazon cuts 3DS price to £187

Amazon.co.uk has lowered the price of the 3DS to 187 making it the cheapest offering for consumers, along with Morrisons. The 3DS has also become the most pre-ordered gaming console on the online retailer’s website. Customers have placed 20 per cent more pre-orders on the handheld device than they did …

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Square Enix to open new studio

Square Enix is negotiating with councils in Canada with plans to build its second studio there. The Japanese firm already has a development office in the country with Eidos Montreal, but its MD Stphane D’Astous has spoken of plans to open another studio. The new consoles from Microsoft, Sony and …

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