What happens in a world run by developers?

But the reality of the fast-emerging model that ditches consoles and traditional publishers has stretched established studios in unexpected ways and will distort others further. Where once they talked creativity, now it’s creativity… plus marketing. And monetisation. And market data.Our cover lead story in this week’s MCV hinges on how …

Read More »

OPINION: Uncharted Territory

The question about why we don’t have a digital sales chart yet rolls around regularly. This time things are different.UKIE’s effort is so close you can taste it but need just a nudge at to make it a reality. Of course a ‘digital chart’ can broadly be anything – the …

Read More »

Angry Birds gets Hollywood-sized marketing budget

The next game from Finnish studio Rovio may just outshine Q1’s biggest boxed game releases when it releases movie tie-in Angry Birds Rio next week. The smartphone app, which takes the original Angry Birds and themes it around 20th Century Fox bird film Rio, launches on March 22nd – and …

Read More »

WoW bosses hopeful SWTOR will be a hit

Blizzard believes the eagerly anticipated EA/LucasArts MMO, Star Wars: The Old Republic, could be the biggest shot in the arm for the genre since World of Warcraft. The firm’s co-founder and executive vice president Frank Pearce told MCV that one of the keys to World of Warcraft’s success was building …

Read More »

Now Amazon cuts 3DS price to £187

Amazon.co.uk has lowered the price of the 3DS to 187 making it the cheapest offering for consumers, along with Morrisons. The 3DS has also become the most pre-ordered gaming console on the online retailer’s website. Customers have placed 20 per cent more pre-orders on the handheld device than they did …

Read More »

Square Enix to open new studio

Square Enix is negotiating with councils in Canada with plans to build its second studio there. The Japanese firm already has a development office in the country with Eidos Montreal, but its MD Stphane D’Astous has spoken of plans to open another studio. The new consoles from Microsoft, Sony and …

Read More »

Events