MCV/DEVELOP News, events, research and jobs from the games industry

Sony’s Heavy Rain and EA’s Mass Effect 2 were the big winners at last night’s video games BAFTAs, hosted by comedian Dara O’Briain. BioWare sci-fi RPG won the coveted Best Game prize, though Quantic Dream’s Heavy Rain was arguably the star with three accolades – Technical Innovation, Original Music and …

THQ’s CEO Brian Farrell says he doesn’t want to kill off pre-owned as it is something consumers demand. The publisher has adopted various second user charges in order to make money from second-hand sales. But Farrell says THQ’s real goal is to deter gamers from trading in. The most important …

Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself. Because, it says, no one knows how to market a game better than the people that made it. The studio said unoriginal ideas and late meetings make the value of creative agencies ‘pretty close to worthless’. No …

The industry must unite and start sharing data if we’re ever going to get a digital download chart. That’s the message from UKIE this week as pressure mounts from the highest level for the industry to move away from retail-only sales rankings. In the US, Electronic Arts has hit out …

Ninja Theory explains how best to use NaturalMotion's Morpheme animation system

Leading UK games retailer GAME has tonight at London’s video game BAFTAs announced that it is to stage its first UK consumer games show later this year. Called GamesFest, the event is actually an extension of the retailer’s store manager conference. Entry will be reserved exclusively for Reward Card customers. …

Doodle Jump passes 10 million paid downloads milestone

Underlining the growing digital aspirations of the major third party publishers, EA has set itself a lofty goal for the years ahead. Speaking to Lazard Capital Markets analyst Colin Sebastian, EA’s chief financial officer Eric Brown has claimed that the firm is aiming to generate revenues in excess of $40m+ …

Around 2,500 games available on the Microsoft platform, data suggests

On the back of numerous video game delays in the earthquake-struck Japan, Apple has announced that the iPad will not launch in the territory as planned on March 25th. In fact, the firm now says that the launch has been "delayed indefinitely". "We are delaying the launch of the iPad …