PROFILE: IGN

IGN may be the old dog of the internet, but it still has plenty of new tricks up its sleeves. As one of the longest-running games websites, it has developed a colossal audience and continues to find new ways to interact with them, such as First Look events and My …

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PROFILE: Imagine Publishing

IMAGINE’S ABC RESULTS X360 2010: 24,090July – Dec 2009: 26,532January – June 2009: 26,092 Play 2010: 21,7352009: 24,062 GamesTM 2010: 18,0242009: 20,013 3602010: 11,1832009: 14,116 Cross-portfolio initiativesHelen Laidlaw – Deputy Editor, How It WorksIt’s exciting that Imagine can make the most of our huge gaming audience and expand on it by targeting …

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Music just the start for Harmonix

As the creator of Guitar Hero, Rock Band and Dance Central, there’s no studio in the world with the same music game heritage as Harmonix. But its ambitions don’t end with the music genre. "For the first time, I see Harmonix potentially evolving past exclusively focusing on music games," CEO …

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Sonic celebrates 20th anniversary with licensing blitz

Twenty years of Sonic will be marked by a global merchandising plan. Sega Europe’s newly expanded licensing team is seeking partnerships in every sector imaginable to create new product lines for the mascot’s 20th anniversary on June 23rd. We have some surprises lined up for Sonic’s anniversary,” Sega Europe’s head …

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Gioteck doubles market share

The accessories market has a new leader in the form of Gioteck. The company doubled its market share last month and became the No.1 third-party peripherals brand in terms of unit sales, according to GfK Chart-Track. Gioteck achieved year-on-year growth of 19.2 per cent in terms of January unit sales …

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OPINION: Best Buy trouble

I remember visiting Best Buy at the launch of its first UK store. There was an excited buzz about the place. This was a retailer that was to open ‘spectacular’ stores the likes of which us Brits have never seen. It would ‘revolutionise’ the way we bought tech, service us …

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Amazon to bid for Blockbuster?

Amazon and Best Buy have been listed amongst companies that could bid for bankrupt Blockbuster. The firm announced late last month that it was going up for auction following a ‘stalking horse’ offer of $290m by an investor group of lendors. And now the firm has submitted a list of …

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