MCV/DEVELOP News, events, research and jobs from the games industry

Mobile games publisher Gameloft has signed an agreement with South Korean electronics powerhouse LG that will see a number of its titles come pre-installed in the firm’s new 3D smartphone. Gamesradar reports that first person shooter NOVA, racer Asphalt 6 and Let’s Golf 2 will all come pre-bundled on the …

Leading toiletries brand Lynx has today launched a new casual game starring UK pin-up Kelly Brook. It’s designed to promote its new fragrance ‘Excite’. In the game, players must use a can of the deodorant to tempt the angelic Brook from heaven. It’s great to be working with Lynx again, …

Trinigy boss says young game creators are losing out

Outrun Arcade studio snaffles the Blur lead designer

And so it continues. Last week Sony said it would permanently ban any consumer who has modified their console. Great idea. The problem is, hackers have already found a way to bypass the measures. Destructoid reports that a new hack for the machine allows users to manually unban themselves from …

The UK games industry is braced for another tense Budget report, as new indications suggest George Osborne could re-introduce games tax breaks into the finance bill. In recent weeks, and with the March 23 Budget looming, the government has noticeably cultivated more positive connections with the digital entertainment industries. Now …

Media division Metro Apps offers national buzz

The Xbox 360 version of cult arcade shooter Deathsmiles is approaching 100,000 sales in Japan and the US. It hit UK shelves last week (Friday, February 18th), courtesy of Rising Star Games. A Cave spokesperson told MCV: Cave games have had a strong user base and following in Japanese game …

A senior brand manager for SCEA has said that platform exclusivity is damaging for brands and that the company in future would rather sign deals for exclusive post-release content. "We work very closely with our third parties publishers, not necessarily to lock down games exclusively, but to lock up exclusive …

Potential of Sonyâ??s next handheld widens