Bungie game ‘key’ to Activisions growth

We might not know what game Bungie is working on, but Activision says it will be one of its key long-term revenue drivers. In an investor call Activision Publishing CEO Eric Hirshberg talked up the game which isn’t scheduled to hit shelves until 2012. This is one of our key …

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Sony denied Google, PayPal subpoenas

Sony’s ongoing war on hackers has stumbled as a judge has ruled against the company’s planned subpoenas. In order to learn more about the identities of hackers such as George ‘GeoHot’ Hotz, fail0verflow and others responsible for the surge in PS3 hacking, Sony attempted to subpoena the likes of Google, …

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Activision: We’ve had to make some difficult decisions

With the games industry still coming to terms with the shock death of the Guitar Hero series, Activision Publishing CEO Eric Hirshberg has outlined the reasons for the dramatic decision. Primarily, he argues that the transition to new business models – and ones that are primarily digitally driven – is …

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OPINION: Manufacturing. Replenishment. Fulfilment. Logistics.

Distribution is filled with lots of boring, un-sexy words that can make you ignore what is often the literal pulse of games retail. Manufacturing. Replenishment. Fulfilment. Logistics. That’s our veins, arteries, capillaries, and aorta. They keep the games blood of goods moving around the retail circulation system. But give UK …

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Sony DADC speeds in as new distribution choice

A major new option in games distribution has emerged, and you already know its name: Sony DADC. The company best known for manufacturing PC and PlayStation games this week told MCV it is now offering primary distribution services to publishers and developers. DADC will flex the muscle of its already-established disc …

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GAME selling Test Drive for £5

Retailer GAME is offering a guaranteed trade-in offer on Namco Bandai’s Test Drive Unlimited 2 that effectively means gamers can obtain the title for just 5. Any customer who buys the game for 39.99 on either Xbox 360 or PS3 will be entitled to trade the game in for 35 …

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