Ubisoft eyes up Kinect IP conversions

Publisher Ubisoft has said that it is considering Kinect adaptations for all of the brands in its popular stable of IP. The company has already enjoyed big success with Microsoft’s Xbox 360 motion camera, claiming third party market leadership on both sides of the Atlantic thanks to launch titles such …

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OPINION: Sonys on-demand drive

The download-only era of games may be closer than ever, but today retail has one key advantage: the High Street is still the first stop for all new releases. While the PC has long since offered digital versions of the latest titles on day one, console gamers are still dependent …

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EA’s Shift set for NFS IP spin-off

EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March. The original was part of the Need for Speed family but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo. …

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Vaizey promises to promote games to Treasury

Ed Vaizey has vowed to help games firms engage directly with different Parliamentary divisions after his department was given sole responsibility for the industry. It was announced last week that the Department for Culture, Media and Sport will now handle everything to do with the interactive entertainment sector, while the …

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INTERVIEW: Geoffroy Sardin

I expect that from time-to-time, Activision’s Bobby Kotick and EA’s John Riccitiello will cast an envious eye over Ubisoft. Here is a publisher that doesn’t have a FIFA or a Call of Duty in its repertoire, but has still managed to become the Wii’s most successful third-party publisher. The likes …

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