MCV/DEVELOP News, events, research and jobs from the games industry

2K Sports has signed a sponsorship deal with ESPN to become the official sponsor of the broadcaster’s live NBA coverage in 2011. Promos for the publisher’s NBA 2K11 will run around almost 100 basketball games, including the NBA Playoffs and Finals. 2K will also sponsor NBA Action, a series that …

Blackman and Desilets both nominated after studio departures

The industry is hoping that the upcoming 3DS will finally thrust 3D into the forefront of modern gaming, but Nintendo has confessed that its experiments with 3D gaming date back further than we think. The fate of the ill-fortuned Virtual Boy is well documented but speaking in the regular Iwata …

Entertainment retailer HMV has revealed that it has grabbed the exclusive UK rights to sell Sony’s Killzone 3: Helghast Special Edition Pack. As was reported last month, the SKU’s headline inclusion is a hand-painted replica Helghast Helmet. Also in the box is a 6.5 inch Cloaking Helghast Marksman action figure, …

Brighton studio cuts Sony exclusivity in new digital push

The PlayStation brand could branch out to tablet devices and smartphones in the future. That’s according to Sony Computer Entertainment president Kaz Hirai, who dropped heavy hints that the firm will bring the PlayStation Network to other Sony devices. During his keynote at CES 2011, he said: Strategy encompasses driving …

Tesco has formed a specific Board to help boost sales for its UK operations The new team is being set up ahead of the arrival of the firm’s new Chief Executive, Philip Clarke. Laura Wade-Gery has been named commercial director for non-food items, namely clothing, electronics and general merchandise. She …

MCV’s Recommended Extra dedicated to Mario Sports Mix and Mario Vs Donkey Kong: Mini-Land Mayhem is now available to read online. You can flick through the pages or download the whole thing as a PDF. As well as everything you need to know about the making and marketing of the …

Sony has vowed to defeat the renewed surge of people breaking through the security measures built into the PS3. Having successfully breached the console last year, hacker George Hotz has shared his knowledge with the public earlier this week, enabling the creation of custom firmware. Sony has traditionally been quiet …

The key to winning the war of handheld devices isn’t by lowering the price of games, but by providing ‘great content’. That’s the view of Nintendo of America president Reggie Fils-Aime after being asked by CNET how the firm can compete with cheap and free games available on the iPhone …