GameStop powers ups

GameStop also plans to introduce its Power Up rewards card to Europe. Power Up inverts the idea of an accessible, mass market points card we’re used to in the UK and turns being a card-holder into being the member of a special club. The premium ‘Pro’ version even asks an …

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INTERVIEW: GameStop

It’s easy to think games retailers are fighting a losing battle. With the rise of digital content, stores must be simply trying to stave off the eventual migration of consumers away from shops and to ‘Download now’ buttons, right?Certainly, some stores are bearing the brunt of such big changes. But …

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Imagine poised for best year ever

Imagine Publishing has bought out its investor and is once again an independent media firm. The move has put the publisher in good spirits, with MD Damian Butt telling MCV Imagine is on course to celebrate its best year ever. Imagine is responsible for a growing portfolio of 20 magazines, …

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Rising Star guns for glory with Deathsmiles

The European edition of Deathsmiles is expected to be a smash hit when it hits shelves this spring. Publisher Rising Star is confident that exclusive content will draw out fans, while the title’s broad appeal will ensure long-term sales among casual gamers. The European edition will be a collectible in …

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The era of big sites is coming to an end

The days of dominant gaming websites are numbered, says The Games Tribe’s Richard Keith. Instead, smaller and stronger communities of core gamers will be targeted with more relevant and specialist content. The ex-Future exec made the comments to MCV this week as The Games Tribe expands its network with a …

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High hopes for Test Drive Unlimited 2

Word-of-mouth, strong predicted sales and post-launch DLC will make Test Drive Unlimited 2 an evergreen success, Namco Bandai says. The game is due for release on Xbox 360, PS3 and PC on February 11th and will mark the return of the long-running franchise. Test Drive Unlimited 2 lets fans explore …

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Clark widens remit to include digital

John Clark has been appointed as Sega West’s digital distribution director for PC games. He has been with the firm for almost four years and will take on new responsibilities in addition to his current role of UK managing director. Sega’s digital distribution department for its PC titles is based …

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Blizzard talks next WoW expansion

While the recently released World of Warcraft: Cataclysm saw game world Azeroth get a major rebuild in a number of areas, the next release for the game is likely to introduce players to some brand new territory. I think the next expansion will be something more like a new continent …

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WoW Cataclysm launches worldwide

Many PC gaming fans have endured a sleepless night to be amongst the first to experience the third expansion to MMO behemoth World of Warcraft: Cataclysm, which launches worldwide today. UK gamers showed particular grit by braving freezing conditions last night to pick up the game at a number of …

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