Capcom confirms MotoGP 10/11

Capcom has revealed that MotoGP 10/11 will be on the starting grid next spring. The PS3 and Xbox 360 title is being developed by Monumental Games and will feature all the content from the 2010 MotoGP season, whilst offering downloadable updates for the 2011 championship. "MotoGP will offer gamers the …

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Don’t drink and play games, warns insurance firm

Forget the Red Ring of Death, spilt drinks are the most common cause of console damage, according to insurance firm Protect Your Bubble. Targeting gamers during the biggest release week of the year so far, the online broker highlights the arrival of Black Ops and Kinect, but warns that technology …

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Def Jam Rapstar marketing blitz

Publisher 4mm says Def Jam Rapstar will be a ‘phenomenon’ and is spending 1.2m to make sure of it. The ad campaign will run this month to early December in support of the game’s release on November 26th. TV ads will run across channels and video-on-demand services, such as Sky …

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Nintendo kicks off Winter Wonderland tour

A range of Wii games are being promoted at two key UK cities this Christmas. The firm will be showcasing games at family-friendly Winter Wonderland events in Edinburgh and Cardiff, which run from late November 2010 to early January 2011. A ‘Wii Join the Party’ stand will feature a range …

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GAME and Gamestation Xmas ad blitz

The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …

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OPINION: The problem with new IP

It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one week, Vanquish didn’t even make …

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