GAME and Gamestation Xmas ad blitz

The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …

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OPINION: The problem with new IP

It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one week, Vanquish didn’t even make …

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Do we need to rethink new IP?

Why are we asking this now?It’s been a great year for new games franchises. In fact, last month was one of the most promising with the release of both Enslaved and Vanquish. But both failed to set the chart on fire – Enslaved flashed into the top 10 for one …

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Rock Band DLC abandons older titles

Owners of either Rock Band or Rock Band 2 will not be able to download any future releases on the title’s in-game app store. Effective as of October 26th 2010, all DLC releases will work exclusively with Rock Band 3 only. Owners of the new game will be able to …

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Kinects Star Wars game out Xmas 2011

Speaking at the launch gathering for Xbox 360 Kinect in London last night, the device’s creative director Kudo Tsunoda has confirmed that players should be able to get their hands on the still mysterious Kinect Star Wars game this time next year. We have a Kinect Star Wars game coming …

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ISPs win Digital Economy Act review

Internet service provider’s BT and TalkTalk have this afternoon been told by the High Court that they have won the right to a full and official judicial review of the controversial Digital Economy Act. The pair vowed in July to challenge the legislation, which requires that those found guilty of …

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Iwata: Retailers ready to showcase 3DS

The big hardware launch of the moment may be Microsoft’s Kinect – but plans are moving quickly for Nintendo’s 3DS. Speaking during a recently investors Q&A, Nintendo president Satoru Iwata shrugged off a suggestion that initial shipment figures of 4m hardware and 15m software units were too high. He said …

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