Square Enix: Deus Ex will last us a decade

Square Enix aims to leverage its Deus Ex franchise for the next ten years – as part of its grand plan to be a top three publisher in the next five years. "We have dozens of IPs, some of which we wish to build into franchises," Square Enix boss Yoichi …

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Win a red Wii and DSi XL

Want to win a limited edition red Wii? The pack includes a red WiiMote Plus, a copy of New Super Mario Bros Wii, Wii Sports and a digital copy of Donkey Kong pre-installed on the machine. If that’s not enough, a limited edition red DSi XL with a copy of …

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Platinum Games wants Sega deal

The deal is over. Sega signed a four-project contract with Osaka-based studio Platinum Games back in 2008, and today’s release of Vanquish marks the end of that process. And though the Japanese studio is free to talk to other publishers, executive producer Atsushi Inaba revealed to Develop that talks with …

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Fable III gets new purchase incentives

Fable III has become the latest title to encourage gamers to buy new rather the pre-owned by offering exclusive DLC. Xbox 360 owners who pick up a brand new copy of Peter Molyneux’s latest fantasy epic will find a code for a range of in-game items inserted into the box, …

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OPINION: Nintendo’s new marketing

A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing. Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads …

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Cousens completes London Games Conference line-up

16 of the brightest minds in video games will convene at next month’s London Games Conference. They’ll be there to discuss ‘Survival and Profit in a Changing Industry’, as the event focuses on new revenue models and routes to market for both new and established companies. Codemasters CEO Rod Cousens …

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Revamp for Games for Windows Live

The Games For Windows Live Marketplace will be revamped next month. As well as an aesthetic redesign, the service will be receiving a host of new features, including an Xbox Live-style Deal of the Week, pre-order incentives and more, according to Joystiq. Microsoft group product manager Peter Orullian also told …

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