The growth of Grainger Games

In a period of falling sales and store closures, the story of Grainger Games is a refreshing one. The retail chain – which began as a market stall on Newcastle’s Grainger Arcade in 1997 – opened its 40th store in Liverpool earlier this month. It means the Northern chain has …

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MTV: Dance Central is the first true dancing game

Forget Dance Dance Revolution and Just Dance, because Dance Central is the industry’s first ‘true’ game of its genre. That’s according to MTV Games, the publisher behind the Kinect launch title. The Harmonix-developed music game has garnered plenty of press attention since its E3 reveal, which has delighted MTV’s senior …

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Asda slogan row for Green Man Gaming

Digital and retail have finally come to loggerheads… over a slogan. Digital specialist Green Man Gaming has taken umbrage over Asda’s new pre-owned offer, which operates under the heading: ‘Buy, Play, Trade.’ The folk at Green Man feel this is too similar to its slogan, ‘Load, Play, Trade’. The firm …

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Nintendo hires civilians, not celebs, for winter push

Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign. While the firm has still commissioned ads featuring the likes of pop act JLS and Oscar-winner Helen Mirren, this Christmas Nintendo has dedicated half of its spend on a celeb-free promotion. Nintendo says the …

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GAME details Black Ops midnight openings

High Street retailer GAME has listed hundreds of stores that will open their doors at midnight on the night of Monday November 8th to usher in the global launch of Activision’s Call of Duty: Black Ops. Most will welcome in shoppers around 11:45pm and stay open for at least an …

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