MCV/DEVELOP News, events, research and jobs from the games industry

Forget Dance Dance Revolution and Just Dance, because Dance Central is the industry’s first ‘true’ game of its genre. That’s according to MTV Games, the publisher behind the Kinect launch title. The Harmonix-developed music game has garnered plenty of press attention since its E3 reveal, which has delighted MTV’s senior …

Digital and retail have finally come to loggerheads… over a slogan. Digital specialist Green Man Gaming has taken umbrage over Asda’s new pre-owned offer, which operates under the heading: ‘Buy, Play, Trade.’ The folk at Green Man feel this is too similar to its slogan, ‘Load, Play, Trade’. The firm …

Ruffian Gamesâ?? Billy Thomson speaks about the city in flux

Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign. While the firm has still commissioned ads featuring the likes of pop act JLS and Oscar-winner Helen Mirren, this Christmas Nintendo has dedicated half of its spend on a celeb-free promotion. Nintendo says the …

This is the quarter where the UK games industry finally turns things around – and publishers and retailers are splashing the cash to make sure of it. The UK games industry will have splurged 181m between the start of October and Christmas, MCV research has shown. It is almost double …

Rosedale, Linden Lab interim CEO, turns attention to new startup

High Street retailer GAME has listed hundreds of stores that will open their doors at midnight on the night of Monday November 8th to usher in the global launch of Activision’s Call of Duty: Black Ops. Most will welcome in shoppers around 11:45pm and stay open for at least an …

Next iteration of Mac OS X to bring iPhone-like digital content to Apple's home PCs

Microsoft has revealed a slight alteration to how it markets the two tiers of membership for Xbox Live. Speaking via Twitter, Xbox Europe’s community manager Graeme Boyd stated: Just been told that ‘Xbox Live Silver Membership’ will now officially be called ‘Xbox Live Free Membership’. The times they are a-changin…” …

This is an extract from a blog piece on MCV’s sister website Develop. Click here to read the full feature. It would be possible for retailers to pay a slice of the pre-owned revenue to publishers and developers, but I can hear the calls already: ‘Why should we?’ Perhaps they …