Nintendo hires civilians, not celebs, for winter push

Forget superstar endorsements – Nintendo has made real consumers the star of its latest ad campaign. While the firm has still commissioned ads featuring the likes of pop act JLS and Oscar-winner Helen Mirren, this Christmas Nintendo has dedicated half of its spend on a celeb-free promotion. Nintendo says the …

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GAME details Black Ops midnight openings

High Street retailer GAME has listed hundreds of stores that will open their doors at midnight on the night of Monday November 8th to usher in the global launch of Activision’s Call of Duty: Black Ops. Most will welcome in shoppers around 11:45pm and stay open for at least an …

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Xbox Live Silver gets new name

Microsoft has revealed a slight alteration to how it markets the two tiers of membership for Xbox Live. Speaking via Twitter, Xbox Europe’s community manager Graeme Boyd stated: Just been told that ‘Xbox Live Silver Membership’ will now officially be called ‘Xbox Live Free Membership’. The times they are a-changin…” …

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Braben’s pre-owned action plan

This is an extract from a blog piece on MCV’s sister website Develop. Click here to read the full feature. It would be possible for retailers to pay a slice of the pre-owned revenue to publishers and developers, but I can hear the calls already: ‘Why should we?’ Perhaps they …

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Angry Birds not included in EA deal

Despite nearly all the reports going with the ‘EA buys Angry Birds publisher’ line following its acquisition of Chillingo, it seems that the multi-million selling feathery physics game is not part of the deal. "We did not sell to EA, Chillingo did," tweeted the game’s developer Rovio Mobile tonight. "We …

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