Mattrick promoted at Microsoft

Microsoft has confirmed that it has promoted former senior vice president of the Interactive Entertainment Business Don Mattrick to the full role of president. The restructuring comes as the fallout of the recent departure of former president Robbie Bach. Mattrick a former long-timer at third party publisher EA, now takes …

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Nintendo reveals star-studded marketing push

Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4. Acclaimed actress Dame Helen Mirren has been drafted in to promote Wii Fit Plus, while reality TV pop group JLS will be the faces of Wii Party. The latter’s first …

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Wii in one-in-three UK households

Tucked away in its news release concerning its star-studded celebrity marketing campaign for Wii and DS this Christmas, Nintendo has also revealed a juicy statistic. Chart-Track numbers reportedly show that one in three UK households now owns a Wii console, illustrating the remarkable extent to which the motion-controlled device has …

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Blu-ray in 17% of US households

After its now long-forgotten turbulent arrival on the global marketplace, Blu-ray has finally hit its stride and established itself in 17 per cent of North American homes. Home Media reports that the number of Blu-ray players in homes in the region has doubled since 2008. It means one in five …

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Windows Phone 7 dated

Details of the launch plans of Microsoft’s new Windows Phone 7 have been revealed by the Wall Street Journal. The launch is said to be "centered" in New York with events in other cities simultaneously according to people "familiar with the launch plans" cited by the WSJ. The launch event …

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EA removes Taliban from MOH

The Taliban will no longer features in EA’s upcoming console and PC shooter Medal of Honor. The game had received lots of media attention thanks to its inclusion of the Taliban as a playable faction in its multiplayer mode. It had seemed that EA had successfully rode the choppy waters …

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