EA: FIFA clearly superior to PES

While Konami’s PES 2011 looks to greatly improve on last year’s effort, publishing rival EA believes that FIFA 11 will help the company increase its market share in the sector even further. Over the last couple of years, FIFA has been an excellent performer and we continue to grow market …

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INTERVIEW: EA

EA has had a really good year in Europe in terms of market share. What were the key drivers?We had an excellent start to the year. Army of Two, Dante’s Inferno and in particular Battlefield: Bad Company 2 sold really well. It shows our strategy to focus on fewer, bigger …

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Zynga’s scope, size and power

Speaking at Oracle’s OpenWorld conference today, Zynga’s CTO Cadir Lee has revealed a number of stats and details which show what an impressive infrastructure and vast operation it runs. The numbers include:* 10 PER CENT of the world’s internet population has played a Zynga game* 215 MLLION monthly users* Zynga’s …

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THQ predicts lower game prices

The boss of THQ Brian Farrell has said that the games industry must explore different retail models if it is to remain competitive in a market that consistently expects lower prices. The idea of punters forking out anything up to 50 for console titles is one that is coming under …

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EA hopes MOH beta quiets concerns

Publisher EA has confirmed a release date for the open PC beta of Medal of Honor – and added that it hopes the release will help calm some of the concern that has dogged the game to date. The new beta will go live on October 4th ahead of its …

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Licence ambush scares off new IP

UK studio Bizarre Creations has warned that new IPs might suffer in the run-up to Christmas. The firm behind upcoming Bond game 007: Blood Stone believes recognisable names and licences are the only way to stand out against heavy hitters such as Call of Duty, Medal of Honor and Assassin’s …

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Multiplay latest to sponsor LGC 2010

London Games Conference has gained another two sponsors in the form of Multiplay and AGI. The firms are Gold Sponsors of the UK’s premier games conference, this year entitled London Games Conference: Survival And Profit In A Changing Industry. Multiplay is a leading service provider for the industry and organiser …

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